Our Story: Pioneering the BRICS-Global South-West Bridge

In early 2023, as the BRICS concept exploded in global media—months before the Johannesburg Summit—we launched our YouTube channel and Substack platforms. Operating primarily from Russia, a BRICS nation under sanctions, we identified BRICS not just as a geopolitical and economic response, but as a genuine multipolar solution. What started as niche coverage became daily conversation in Russia and surging interest worldwide, including the West, where many see it as a counter to unipolar dominance.

But Think BRICS is no bloc cheerleader. We are the bridge between BRICS/Global South and the West—delivering dialogue based on real data, not propaganda. With bases in Moscow and Rome, our international team spans the USA, China, Iran, Middle East, India, and beyond. This team formed organically and voluntarily: passionate individuals reached out, offering their time, expertise, and contributions to build something bigger. No headhunting—just the collaborative spirit of BRICS drawing people together.