Media Kit
This page gives journalists, partners, and event organizers everything they need to present Think BRICS accurately and consistently — from our official description to logo files, colors, and basic usage rules.
Official Description
for press, podcasts, bios
Think BRICS is an independent OSINT‑driven media and knowledge platform focused on BRICS countries and the Global South. We act as a bridge between Western and Southern audiences, combining video analysis, research publications, and expert collaborations to explain the multipolar world with clarity and context.
One‑liner:
Think BRICS – Your compass to the multipolar world.
Brand Voice & Mood
Brand Tone & Mood
Our tone is inspirational, hopeful, and empowering, aligned with our core principles “Hope over Fear” and “Truth over Profit”. We aim for language that is clear, accessible, and analytical without being dry.
Our mood is warm, dynamic, and community‑driven, reflecting global unity, curiosity, and progress rather than hostility or bloc thinking.
Logo & Brandmark
Logo Usage
The Think BRICS brandmark is made of two components — the colorful symbol and the wordmark — designed to work as a single unit. It should always appear flat and solid, without shadows, 3D effects, or filters.
Basic rules (bullets):
- Use only approved logo versions (full color, white, or black) depending on background.
- Keep clear space around the logo as indicated in the guideline (minimum “X‑height”).
- Do not stretch, rotate, outline, or place the logo over busy images.
Color Palette
Colors Usage
Our primary palette uses five vibrant hues — red, orange, yellow, green, and blue — symbolizing the dynamic diversity and creative energy of the Global South. Secondary tints extend these colors for backgrounds and accents.
You don’t need to list all hex codes on-page: link the full guideline.
Typography
Typography Usage
Think BRICS uses:
- Lovely Newake – for the logo and YouTube thumbnails only
- Myriad Pro – primary typeface for headings, body text, and most brand communications
Headlines should follow a clear hierarchy, using a limited set of weights and sizes to keep layouts clean and readable. Avoid all caps for long headlines.
Core Brand Values (for journalists)
Core Brand Values
Short bullets journalists can quote:
- Authentic storytelling – Global South voices explaining their own realities.
- Independent analysis – community‑ and partnership‑supported, not state or corporate controlled.
- People‑to‑people connection – bridging West and Global South societies beyond government talking points.
- Innovation in media – using digital platforms to build a modern, multipolar knowledge ecosystem.
- Bridge, not bloc – We use BRICS and Global South narratives to connect worlds, not to create a new geopolitical camp
- OSINT based insight – we rely on open source intelligence methods to ground our stories and analysis in verifiable, transparent sources.
Assets & Contact
Press & Media Contact:
For interviews, speaking requests, or use of our content in your publication, please contact us via the Contact